VACATION VIBES

Vacation Vibe was founded in Melbourne in 2021 by Anthea Hawkins, Emma Isaac, and Julia Marget. The Australian brand was born out of a desire to normalize sexual wellness and integrate it into a holistic approach to beauty and well-being. With backgrounds in beauty, wellness, PR, and media, the founders set out to redefine how we view and embrace intimate health.

 

How did you come up with the brand name?

Anthea Hawkins: After the pandemic, we all longed for the sense of escapism and relaxation that comes with travel, and we wanted to create a brand that embodied that feeling. Our mission was to make sexual wellness accessible as an everyday part of women's self-care, seamlessly connecting it to beauty and general well-being. Breaking the taboo was our central goal.

 

And then the three of you joined forces and founded the brand together?

Anthea Hawkins: Vacation Vibes is our joint baby. Some people thought we were crazy, but we had a plan - because the topic of sexual wellness was just starting to become a thing.

Emma Isaac: It's ironic that all three of us have twins... which by nature has equipped us to multitask, embrace change and overcome challenges! Like all women and mothers, in this case.

What’s your philosophy?

Julia Marget: Our goal is to normalize and enhance female pleasure so that it becomes as natural as skincare or fitness. Our products are designed to make women feel confident, comfortable and connected to their bodies. We want to promote a holistic approach to wellness that encompasses both physical and emotional well-being.

 

What makes Vacation Vibes unique?

Emma Isaac: Our products are affordable, functional and designed to make women feel good in every way. They can be on the shelf next to fragrance, skincare and other products.

Anthea Hawkins: We focus on high-quality materials, ergonomics and functionality so that the products are not only aesthetically pleasing but also perform as intended. The materials we use are body-safe, durable and luxurious to the touch.

What's your bestseller?

Julia Marget: Our bestseller is the Amalfi. It was the first product we developed and it embodies everything Vacation Vibes stands for: a wonderful fusion of wellness, pleasure and beauty.

 

What does beauty mean to you?

Julia Marget: Beauty is feeling confident and comfortable in your own skin. It's about embracing all aspects of yourself – from your physical appearance to your inner confidence. Beauty is a holistic concept that includes self-care, mental well-being and, yes, sexual well-being.

 

The best tip you ever received?

Emma Isaac: The best tip we've been given is that pleasure and relaxation are just as important as anything else in the beauty routine. Stress can affect the skin and overall well-being. That's why it's important to find ways to relax, recharge and feel joy. This will help you feel more confident and happy, which is the true essence of beauty.

 

Thank you for your time!